WHAT IS ZALO?
In recent years, social media has gone from a new idea to an absolute must for marketers. Of all the new media marketing platforms, social has most thoroughly turned traditional marketing on its head. Out of more than 4 billion people around the world using the internet by 2018 with average 6 hours each per day, ¾ people using social media with 90% accessing their chosen platforms via mobile devices. Particularly, Vietnam is a top 15 countries has most time spent per day on the internet (Global Web Index 2018). Among many social platforms, Facebook is considered as the strongest one. However, there is a different story for many countries in Asian countries where Wechat, LINE, Kakao Talk and Zalo are dominant. If Wechat is so powerful and popular in China, Kakao Talk in Korea and LINE in Japan, Zalo is the most popular messaging app in Vietnam. Zalo is the only and the strongest social media platform developed by Vietnamese company launched in 2012. By March 2019, Zalo reached 46.5 million active users - growth significantly by 16% compared to last year. Zalo is priority based on mobile-first and phonebook graph and combine context messaging and circle socializing, in order to appeal to a broader audience.
AVAILABLE FEATURES WITHIN ZALO
1. Broadcast message
With Zalo, users and brands can broadcast message as they did on Wechat and LINE. Things that make Zalo become so special is that its video message can be sent after texting for 15 seconds and you can send voice messages for up to 5 minutes long. Zalo can be integrated with existing social networks and it offers the highest level of privacy. In addition, with a location-based scan, users can connect with nearby people, search and make friends and you can share your current location with a friend while chatting.
2. Zalo Pay
Zalo offers in-app payment features, allowing users to pay bills, order goods and services, transfer money to other users, and pay in stores via NFC, QR codes. The service has around 1.2 million retail locations nationwide. And it was ranked the 3rd payment application of the year at 2018 Tech Award ceremony.
3. Zalo Shop
The company has tapped into the mobile e-commerce world and integrated with BoxMe and the Shipchung platform to help the sellers with professional assistance in e-commerce matters.
HOW TO PROMOTE YOUR BRAND ON ZALO?
1. Create own brand stickers
As reported by Adtima (2019), 74% of sticker users have seen and engaged with branded stickers. It has positive impact of leveraging stickers into communication strategy, boosting brand love and reference. Particularly, modern users expect more relevant and native contents rather than pushed-branded information. As insurance firm FWD has enlivened its Mascot with trendy memes for Christmas and New Year theme, which has successful catch the attention of users with brand name and improve brand awareness.
2. Pre-sales and Post-sales
Zalo also provide helpful feature to brand to improve customer services by automatic and interactive communication with customers. As HCM City Power Corporation (EVN HCMC) has launched new Zalo service in which customers will receive information about their electricity usage and power-cut schedules via phone number customers used to sign up for EVN. Based on that practice, other brand can also send monthly message for their loyalty program, promotion details and new products launched to keep in touch with customers. Taking motor vehicle manufacturer industry as an example, Zalo can be a tool that helps the user to find the right model, during the purchase find the store and after the purchase stay connected with the brand.
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Created in 2017, DRIVE is a digital performance company providing clients with a data-driven marketing strategy, powered by skilled talents, reliable data and scalable technology system. Certified on major analytics and conversion solutions such as Google Analytics, AT Internet and Adobe Analytics, we combine our expertise to meet your business expectations. With experience in both brand and agency matters and working within international environments for more than ten years, we can accompany you in facing your challenges.