How many digital projects are built away from the contract's place due to an attractive production cost? From our experience (and the volume of multinational consulting firms offices settled in low life cost countries), this figure must be high and we underestimate the phenomenon for two major reasons: first, offshoring is still a taboo "Made in China, design in California" and second, complex projects gather many stakeholders and the most of the web agencies, software, and support teams are offshore.
What if digital analytics would be the next field to be outsourced abroad?
Our daily tools are online. Even if some SAAS solutions are forbidden in some countries such as China, we can reach them from everywhere,
Online activities never stop. How to ensure permanent and smooth customer experience and support at night,
Data and digital are at the heart of companies' strategies. Basic and low values tasks like data collect, sanity check, enrichment or preparation are crucial and very repetitive (and AI is far from managing everything by itself),
Hiring qualified talents is a challenge. As discussed above, the pool of talents is now global. Freelances, remote teams, digital nomads, detached teams... Attracting high profiles from wherever they are in the globe is inevitable.
Accenture, Publicis, Salesforce, WPP, Ubisoft and other players offshore part of their productions to maintain margin and scale businesses. At DRIVE agency, we are convinced that digital analytics – from data collection, tools configuration, recurrent analysis and optimisation action plan - is the next field to manage from abroad.
Our first challenge is to persuade clients from developed countries that some of their assets are probably already managed from India, Vietnam or Indonesia and it’s fine. With a legal framework and internal processes to ensure seamless interactions and high-quality deliverables, we are ready for this!
For further info, you can meet us, call us, message us or take a look at our website www.drive-agency.com
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About DRIVE agency
Created in 2017, DRIVE is a digital performance agency providing clients with a data-driven marketing strategy, powered by skilled talents, reliable data and scalable technology system. Certified on major analytics and conversion solutions such as Google Analytics, AT Internet and Adobe Analytics, we combine our expertise to meet your business expectations. With experience in both brand and agency matters and working within international environments for more than ten years, we can accompany you in facing your challenges.