In the modern world, the big part of your marketing strategy is digital. The term digital marketing was first mentioned in the 1990’s and ever since then, it is widely used in almost every companies.
Nowadays consumers and businesses are always online. Analysing their behaviour and following trends can be time consuming and overwhelming. As a digital marketer, you need to develop the right strategy and select the right technical solutions to track your progress and achieve your goals.
Choosing the proper tools according to your strategy can be tough. Especially when the market offers various versions of the tools that provides the same added-value.
Figure 1 - Marketing Techology Landscape
We curated a list of 5 efficient tools for your digital marketing strategy that we highly recommend to adopt.
1. Google Analytics
If you are not familiar with Google Analytics, then it can be a little difficult. It offers detailed data about everything you could ever imagine, all you have to do is look and find the major metrics for your business. With Google Analytics, you will learn how to better understand your audience, strengthen your marketing strategy and optimize your marketing efforts. Reports like time on the website, user demography, content performance, sources of traffic and many others are valuable to every marketers. Kissmetrics gives amazing instructions about the usage of Google Analytics in their new blog. Google Analytics’ products can help you improve your engagement by 33 % and click throughs by 21 % for content promotions on a homepage. And it is free.
Easy to use, Mailchimp is a ground-breaking email marketing platform. The simplicity of functions is prominent as anyone can learn how to use this platform immediately. It has all the elements you will need for an email marketing campaign. The tools such as newsletter templates, reports, bounce and open rates offer solutions and data that will be of value in the decision-making process. Marketing automation and a base of 2.000 subscribers are offered as a free service from MailChimp.
Your digital marketing strategy will also involve growth hacking technics for the social media networks that your company has a presence on. Crowdfire offers a wonderful solution for Twitter growth. It allows working manually on the growth on your Twitter account daily in accordance with the Twitter polices and rules. Features like copy followers, where you can copy the followers of your competitors or follow keyword, will help you increase your following base significantly. What offers Crowdfire is relevance, since you will be carefully choosing what types of profiles you’ll be following. According to Neil Patel, if you want to reach a good ROI, the optimal volume of people that you should follow on a daily basis has to be between 100 and 300.
Mautic is a marketing automation platform and a perfect lead generation tool. You can create landing pages in HTML, prepare auto responding campaigns and analyse the captured leads data on this platform, it is fast and easy. The best part is that you can export almost each report in various formats if you need to present multiple data on an Excel sheet.
5. Social Report
Social Report is the best platform for social media management. For instance, you can connect as many social media profiles as you like, schedule and publish content and analyse performance reports. It offers other functionalities like social media automation, link frames, optimization and interactive charts. There is no other platform that will make your social media presence spotless like Social Report will do.
Two tips from DRIVE agency:
1- A tool is not enough, resource is.
If you invest $1.000 in a tool, your budget for resources must be at least three times higher. Adding human intelligence to understand and analyse data from an industry perspective is a must.
2- Start small, test and scale.
It's never been easier to deploy an online tool to offline usages such as CRM and store. As soon as you have selected the right solution you can start on a specific category or country, learn from this first step and deploy the tool on a bigger scope.
For further info, you can meet us, call us, message us or take a look at our website www.drive-agency.com
Talk to you soon!
About DRIVE agency
Created in 2017, DRIVE is a digital performance agency providing clients with a data-driven marketing strategy, powered by skilled talents, reliable data and scalable technology system. Certified on major analytics and conversion solutions such as Google Analytics, AT Internet and Adobe Analytics, we combine our expertise to meet your business expectations. With experience in both brand and agency matters and working within international environments for more than ten years, we can accompany you in facing your challenges.