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ESTIMATE THE PERFORMANCE OF THE DIGITAL MEDIA INVESTMENTS TO THE GLOBAL SALES

Results

For the same media budget, our client garnered a 5% higher conversion rate

Objectives

Our client’s media investments on online marketing channels were increasing year after year but some key challenges remained

Multiple approaches to measure channel contribution to business: paid only and last, first touch

Multiple KPIs used across channels: budget, impression, unique visitors, booking and revenue

Deliverables

Objectives: understand current channels activity, define best business contribution approach, measure actual contribution to business per channel and provide recommendations based on insights

A summary of each channel activity and business contribution

A recommendation in terms of new budget mix for next year

CONTACT US

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