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DEFINITION OF DIGITAL KPIs FRAMEWORK AND ASSESSMENT OF PERFORMANCE

Results

New data-driven mindset implemented within teams through three digital trainings

Data quality corrected up to 95%

Monthly report sent on regular basis to Digital, Media, Product and CRM teams

Objectives

Our client wanted to understand the performance of his marketing actions to leverage online investments

As additional challenge, the quality of data was not good enough (< 60%)

Deliverables

Audit of the different tools to assess the data availability

Recommendations on the tracking to improve data quality and facilitate analysis

Framework of the KPIs including definitions for each indicator

Best practices of good rates for our client’s industry

Set-up and automation of a monthly basis reporting

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