WHAT IS IT ABOUT
Testing and personalization is a data-driven process to gain valuable customer insights, increase your revenue, make the process of navigating your online ecosystem more enjoyable for the visitors and make them feel unique.
TESTING AND PERSONALIZATION
MAIN OPERATIONAL DELIVERABLES
PERSONALIZATION STRATEGY AND TACTICS
Definition of visitor’s needs and expectations, Definition of new customer experience, Establishment of operational roadmap and business goals… We start with the data to identify conversion triggers. Thanks to consumers’ surveys we can challenge insights to design and set-up journeys to match the expectations of your audience.
CONVERSION RATE OPTIMIZATION
Definition of reporting, Definition of a user journey analysis, Lead and sales generation process… We cover the full customer journey, starting from the conversion form to the visit in store to leverage your conversion.