Laurence DURAND

How to improve the efficiency of your online media campaigns?
28th February 2019 | Ho Chi Minh
1 | A dashboard to monitor your communication and sales channels
2 | A media campaign follow-up process to monitor your budget
3 | An A/B testing continuous improvement to optimize your conversions
4 | A Data Management Platform to personalize your campaign
5 | A Data Lake to store and prepare your data
Laurence DURAND

The top 5 projects to launch to be a data-driven company in 2019
11th December 2019 | Ho Chi Minh
1 | A dashboard to monitor your communication and sales channels
2 | A media campaign follow-up process to monitor your budget
3 | An A/B testing continuous improvement to optimize your conversions
4 | A Data Management Platform to personalize your campaign
5 | A Data Lake to store and prepare your data
Laurence DURAND

How to use data to improve your business
11th October 2018 | Ho Chi Minh
The data capture in your store and the connection between your offline and online channels is key to measure the efficiency of your marketing actions, match your client’s expectations and keep a step ahead of your competitors.
At DRIVE, we have developed a solution to accompany retailers in facing that challenge. Come to our breakfast conference, and hear two major players in Vietnam: Decathlon and DSquare talk about their experience with DRIVE Agency.
EVENTS TO REMEMBER
Pierre GOMERIEL

How to build insightful dashboards with Google Data Studio?
25th October 2018 | Ho Chi Minh
You will create powerful data visualisations within minutes from Google Analytics and Google sheets to speed up the time to insight
Main learnings
- Connect to a range of Data Sources (Google Analytics, Adwords, Youtube, Google Sheets)
- Create and customise a range of data visualisations (scorecards, time series charts, bar charts, area charts, tables)
- Create re-usable report templates that follow best practice principles to share with colleagues
- Create advanced visualisations (maps, scatter charts, bullet charts)
Phuong BUI

How to read a Google Analytics report?
18th September 2019 | Ho Chi Minh
Whether your business is small, growing or developing, Google Analytics is a tool that can help keep track and monitor the efficiency of your digital channels, i.e. website, display advertising, social media, etc.
It enables to understand your audience, find invaluable information about your most popular pages, marketing campaigns, calls to action, and much more thanks to its reports. From these insights, you can plan or improve your strategy in terms of budget and effort to be able to achieve your goals.
Laurence DURAND

How to use data to improve your business @Vietnammarcom
18th September 2019 | Ho Chi Minh