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June 12, 2019

With the rise of technologies, digital marketers have a wide variety of tools to make the best of their campaigns. Among those, machine learning is becoming more and more popular in the digital marketing landscape.

What is Machine Learning (ML)?

In the most simple terms...

May 14, 2019

RGPD or countless scandals linked to data privacy could have made retailers reluctant to ask for and deal with personal data about their customers. Nonetheless the data driven world we live in doesn’t seem to spare retailers from going data driven.

Why in-store data c...

February 28, 2019

In simple terms, Data for Good is a project where ‘Data’ is analyzed in the hope of findings insights and/or solutions for social and/or humanitarian problems, or in other words, for a ‘Good’ cause. Data scientists recruited for these projects are often volunteers, wit...

October 29, 2017

In the modern world, the big part of your marketing strategy is digital. The term digital marketing was first mentioned in the 1990’s and ever since then, it is widely used in almost every companies. 

Nowadays consumers and businesses are always online. Analysing their...

October 14, 2017

How many digital projects are built away from the contract's place due to an attractive production cost? From our experience (and the volume of multinational consulting firms offices settled in low life cost countries), this figure must be high and we underestimate the...

August 23, 2017

Draft hypothesis, dig into data, visualize your information and come back to your hypothesis. If it is validated, keep going. If not - move further.

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