VIETNAM - Room 801 No.41, Street 41 Thao Dien Ward,


June 20, 2019

Why do companies ask for outside help, can’t they face their own challenges by themselves?

It is not that easy and there are great advantages to hire a consultant when you are managing an issue, and especially if it is related to Data. We will start with the generic rea...

June 12, 2019

With the rise of technologies, digital marketers have a wide variety of tools to make the best of their campaigns. Among those, machine learning is becoming more and more popular in the digital marketing landscape.

What is Machine Learning (ML)?

In the most simple terms...

May 14, 2019

RGPD or countless scandals linked to data privacy could have made retailers reluctant to ask for and deal with personal data about their customers. Nonetheless the data driven world we live in doesn’t seem to spare retailers from going data driven.

Why in-store data c...

February 28, 2019

In simple terms, Data for Good is a project where ‘Data’ is analyzed in the hope of findings insights and/or solutions for social and/or humanitarian problems, or in other words, for a ‘Good’ cause. Data scientists recruited for these projects are often volunteers, wit...

February 1, 2019

1.Context and challenge

In a digital world which is continuously evolving , the ability to deliver timely solutions is vital for any agency. The traditional “waterfall” methodology, which is non-iterative and suited to projects where business and requirements are fixed...

January 16, 2019


For the last decades, smartphones have rapidly evolved and it has changed the way people communicate. Texting is no longer new or unfamiliar and, moreover, people can reach out at any time and anywhere. As the communication way has changed, Many diffe...

January 9, 2019

What is Mooc?

To wikipedia, Mooc represents a massive open online course, which does not restrict participation and people can easily access Moocs via the web. With Moocs, the interactive courses are provided to support interactions among professors, teaching assistants...

November 27, 2018

Why do you need a data/digital team?

To Techinasia website, in 2018 the eCommerce market has a revenue of US$2,6m and the annual growth rate is expected to be 13.7% from 2018 to 2022. Also, there are 35.4 million eCommerce users in Vietnam in the same year, to Eshopworl...

April 12, 2018

Our shopping behaviours have been evolving over the years.

First phase, few years ago, you could not imagine making purchases on mobile devices.

Now, you can start your research on social networks, visit a popup store to touch the product, add it to your basket on your p...

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